Calls get lost
Nobody free at the front desk. Calls end up in voicemail or an expensive call center. Whoever can't get through books somewhere else.
AI Consulting for Hotels · DACH & Italy
AI in your hotel.No chaos.No theory.
From analysis to a system that runs. Advice from a hotel GM, not an IT agency.
30 minutes · No pitch · No commitment
The Reality
The difference between AI hype and AI that actually works in daily operations.
Most hotels don't fail because of the technology. They fail because there's no plan. Here's what the difference looks like.
Without a plan
With Mack Hernandez
Every call gets answered
The AI phone assistant picks up around the clock, answers standard questions and captures booking requests, even when nobody is free.
Knowledge lives in heads and WhatsApp
Handovers by word of mouth, info on sticky notes. Every shift works with a different picture.
Knowledge in one place
One structured knowledge base that your team and your AI both work from. Every shift has the same picture.
Tools don't talk to each other
PMS, channel manager, chatbot, all separate. Double data entry, error sources, lost time.
Processes run automatically
We connect your systems so the manual double work disappears.
AI everywhere, but no starting point
A hundred promises, no plan for what actually pays off in your property.
A clear roadmap
The audit shows you in black and white where AI delivers ROI for you and where it doesn't.
Industry numbers 2026
The problem is real. And it's expensive.
These aren't opinions. They're numbers from 2026 hospitality industry studies.
17%
operating cost loss from poorly integrated systems. 40% of hotel teams are affected.
69%
of hospitality professionals name legacy system integration as their biggest technical hurdle.
62%
of businesses name missing AI skills as their biggest obstacle. Only 7% have an AI strategy at all.
50%
of back-office tasks are considered automatable when someone guides the implementation.
Sources: PhocusWire, Lighthouse AI, Acropolium, Hotel Dive. As of 2026.
Services
What you get.
Audit first. Then the foundation. Then the systems. That's how you get AI solutions that actually run, not pilot projects gathering dust after three months.
The right order
Level 0The entry point
AI Audit & Roadmap
You know AI could help. You don't know where to start, or whether it's really worth it. We look at your operation and deliver a concrete roadmap with priorities and an ROI assessment.
Learn moreLevel 1The foundation
Build your knowledge base
Everything your hotel knows: SOPs, house rules, briefings, FAQs. Prepared AI-ready. The basis for every voice agent, every AI agent, every automated process that comes after.
Learn moreLevel 2 · Implementation
Three services. Booked individually or combined, depending on your property. All built on top of audit and knowledge base.
Level 3 · Visibility
Rounds out the offering. Bookable alongside any implementation project.
Website & GEO
Website Build & GEO
A new website, or your existing one optimized for AI search.
Learn more ContentContent Production
Video and photography straight from your property, with drone and camera.
Learn more AdsGoogle & Meta Ads
Campaigns that reach the right guests.
Learn more SocialSocial Media
A format people recognize instantly while scrolling.
Learn moreCompliance
GDPR-compliant and hosted in Europe.
AI in hotels means guest data. That's why compliance is built in from day one, not bolted on afterwards.
Data protection
GDPR
Every solution is built privacy-compliant from the start. Data processing agreement included, guest data stays protected.
AI regulation
EU AI Act
We implement AI to meet the transparency requirements taking effect in August 2026. For the phone assistant, that means a clear AI disclosure at the start of every call.
EU / DE
Hosting in the EU
Wherever possible, systems run in European data centers, preferably in Germany. No unnecessary data transfers to third countries.
How it works
How you get started.
01
Free intro call
30 minutes, no pitch, no commitment. We listen to what's slowing you down day to day and tell you honestly whether and how we can help. If it's not a fit, we'll say that too.
02
AI Audit & Roadmap
We look at your operation, tools and processes, on site or remote, and find the spots where AI actually delivers ROI. The result: a prioritized roadmap showing where it makes sense to start. Transparent fixed price you know upfront.
03
Implementation & ongoing support
We implement what's in the roadmap and stay with you until it runs in production. Fixed price per project, ongoing support cancelable monthly. We don't disappear after the deck.
Start step 1 · freeNo commitment · Cancel monthly
Why Fabrice
I've been in your situation. I know your daily grind.
7 years as a hotel general manager. I know the 6 a.m. sick call, the guest complaint at 11 p.m. and the revenue pressure every single month.
I don't know these problems from books. I lived them.
For over a year I've been going deep on AI, currently in an AI Engineer Bootcamp. With avvicenda I'm building my own software for hotel teams. What I recommend, I use.
What I implement actually gets used. Not because it's modern, but because it makes the daily work easier.
7+years as hotel GM7 years GM · Boutique hotelsAI Engineer Bootcamp 2026Speaks hotel, not ITFounder of avvicendaDACH + Italy
Built in-house
I don't just advise. I build.
avvicenda is my own software for hotel teams: shift handovers, tasks and house knowledge in one place, instead of paper notes and WhatsApp groups.
For you that means: what I recommend to hotels, I've already built and tested against real routines myself.
01Introducing tools without process analysis
02Not involving the team
03Waiting for the wrong ROI
···+ 2 more in the article
It starts with a free 30-minute intro call: no pitch, no commitment. After that we always recommend an AI audit first: we look at your operation and deliver a concrete roadmap before we implement anything.
Your competitor is googling this right now too.
The hotels that understand today what AI can do for them will be the ones everyone recommends in two years.
Whoever acts now builds a lead that can't be caught. Whoever waits will be explaining the numbers next year.
Next step
Ready to see if we're a fit?
30 minutes. No pitch. No commitment. Together we'll look at what's possible in your property.
Book your free call nowCancelable monthly, no minimum term · DACH + Italy