From the Field · AI in Hotels
The 5 most common AI mistakes in hotels.
AI rollouts in hotels often fail for the same reasons — regardless of size, location or budget. What they are, and how you avoid them from the start.
Fabrice Mack
AI Consultant · Former Hotel GM · May 2026
Buying tools before analyzing processes
If you buy first and then ask what to do with it, you have a new problem. AI tools only solve problems that were clearly defined beforehand.
Leaving the team out
Software nobody understands is software nobody uses. Team training isn't an extra — it's half the project.
Waiting for the wrong ROI
Not every AI rollout saves money right away. Some save time, some reduce errors. Both are worth something.
Wanting everything at once
Automate five processes at the same time and you'll fail at two. One quick win is more convincing than a master plan that never gets finished.
Choosing the vendor instead of the advisor
Whoever sells software recommends their software. Independent advice looks at your operation first — then at the tools.
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